Master AI-powered marketing skills, get hands-on with real projects, and earn a professional certificate — course run by Glimmers Point (Ambala).

Why this course — quick snapshot

Glimmers Point, an Ambala-based digital agency and training provider, now offers an AI Digital Marketing Course designed for beginners and working professionals who want practical, job-ready AI skills for modern marketing: AI-driven SEO, automated content generation, ad optimisation with ML, predictive analytics, chatbots, personalization, and campaign automation. Glimmers Point is a local digital agency with a portfolio of services (SEO, SMM, PPC, web & app development) and an on-the-ground presence in Ambala.

Who this course is for

• Students and recent graduates who want a career in digital marketing.

• Working marketers who must integrate AI into campaigns and workflow.

• Small business owners and entrepreneurs in Ambala region who want to scale digitally.

• Freelancers and agency professionals aiming to offer AI-powered services.

• Anyone preparing for roles: AI marketing analyst, growth marketer, performance marketer, content automation specialist.

Course outcomes — what you’ll be able to do after completion

By the end of the course you will:

1. Build AI-assisted content pipelines (brief → generated draft → SEO-optimised final content).

2. Use AI tools for keyword research, intent clustering, SERP analysis, and automated on-page SEO.

3. Configure and run AI-enhanced paid campaigns (audience segmentation, bid optimisation signals, ad copy generation + A/B testing).

4. Design personalized email & messaging journeys using predictive customer scoring.

5. Setup chatbots and conversational funnels for lead capture and support.

6. Read and present marketing dashboards powered by predictive analytics.

7. Deliver a portfolio of 3–5 real-world projects to showcase to employers/clients.

Course structure & syllabus (modular, project-first)

Duration: 3 months (weekend / weekday-batch options) — hybrid: classroom + live virtual sessions.
Format: Lectures, live demos, tool labs, weekly assignments, capstone project, interview prep, certificate.
Assessment: Project submission + final practical exam.

Module 0 — Orientation & Fundamentals

• Introduction to digital marketing landscape (channels, KPIs).

• Fundamentals of AI/ML relevant to marketing: supervised vs unsupervised learning, NLP, recommendation systems, predictive models.

• Ethics and safety in AI marketing (bias, privacy, transparency).

Module 1 — AI for SEO & Content

• Keyword research with AI (semantic clustering, intent classification).

• Content briefs using AI: outlines, draft generation, tone & persona control.

• On-page optimisation automation (meta tags, schema, content refresh).

• Tools: ChatGPT, Claude, SurferSEO, Clearscope (practical labs).

• Project: Create an SEO content piece using an AI-augmented workflow and track ranking signals.

Module 2 — AI in Paid Media (PPC & Programmatic)

• AI for audience discovery and lookalike generation.

• Auto-bidding strategies, data-driven bid rules, predictive LTV modelling.

• Creative generation & automated A/B testing of ad copy.

• Programmatic ad basics and dynamic creative optimisation (DCO).

• Tools: Google Ads automation, Meta Advantage tools, DSP demos.

• Project: Run a mock PPC campaign using AI-based optimizations and simulate ROI.

Module 3 — Social Media & Community with AI

• Social listening with NLP: sentiment analysis, trend detection.

• Scheduling & automation: best times, content mix, hashtag generation.

• Influencer discovery using graph algorithms; micro-influencer ROI estimation.

• Tools: Hootsuite/Buffer integrations, Brandwatch-like concepts.

• Project: Build an AI-driven 30-day social calendar with performance forecast.

Module 4 — Email, CRM & Personalization

• Predictive lead scoring and list segmentation.

• Dynamic content in emails using user attributes and ML predictions.

• Drip sequences optimized by reinforcement learning concepts (iterative improvements).

• Tools: Mailchimp/SendGrid automations + personalization engines.

• Project: Design and deploy a personalized email funnel for onboarding.

Module 5 — Conversational AI & Chatbots

• Building intent-based chatbots for lead capture and support.

• Integrating chatbots with CRMs and analytics.

• Training conversational flows and fallback handling.

• Tools: Dialogflow, Rasa, or ready SaaS chatbot builders.

• Project: Deploy a chatbot on a sample website and measure engagement/lead conversion.

Module 6 — Analytics, Attribution & Predictive Modelling

• Multi-touch attribution, uplift modelling, and predictive lifetime value (LTV).

• Using autoML for marketing forecasting.

• Dashboarding (Looker/Power BI/Google Data Studio): visualising AI insights for stakeholders.

• Tools: Google Analytics 4, BigQuery basics.

• Project: Build an attribution model and forecast next-quarter conversions for a sample business.

Module 7 — Capstone: Real Client Project

• Work on a live/realistic brief supplied by Glimmers Point or partner SMEs from Ambala.

• End-to-end plan: strategy, AI-tooling, execution, measurement, final presentation.

• Certificate and portfolio sign-off upon successful completion.

Teaching method & tools

• Live instructor-led sessions supplemented by pre-recorded labs.

• Hands-on tool labs: students work in sandboxes for ChatGPT, AI SEO tools, ad platforms simulation, and analytics.

• Mentorship hours: 1:1 with industry mentors from Glimmers Point team.

• Placement & internship support: resume + interview prep, company introductions in Ambala/nearby cities. Glimmers Point runs an agency and connects learners to real briefs. Glimmers Point+1

Why learn AI for marketing now? (data-backed reasons)

• AI speeds up repetitive tasks (content drafting, reporting) so marketers can focus on strategy.

• Companies increasingly expect marketers to be “ops + analysis” capable — using AI for predictive targeting and automation improves campaign efficiency and ROI. Recent course trends show that Indian digital marketing programs are integrating AI modules as standard practice.

Local advantage — why study this in Ambala with Glimmers Point

1. Local industry ties: Glimmers Point is headquartered in Ambala and runs a full-service digital agency. That gives students exposure to practical briefs from local businesses. Glimmers Point

2. Hybrid & flexible batches: Classroom access for Ambala students reduces travel/time friction—plus remote sessions for working professionals.

3. Competitive fees & practical placements: Local institutes in Ambala often price courses competitively and emphasise internships/placement assistance; Glimmers Point blends agency experience into the training.

Instructors & credibility

• The course is taught by Glimmers Point’s senior digital strategists and guest practitioners (SEO specialists, PPC leads, data analysts). Glimmers Point’s public presence (website, LinkedIn, local listings) confirms their operations in Ambala and client work. Glimmers Point+1

Tools & software students will use (practical access + demos)

• Content & NLP: ChatGPT, Claude, Jasper (or similar)

• SEO & content: SurferSEO, Ahrefs/SEMtools for labs

• Ads & automation: Google Ads, Meta Ads manager, automation scripts

• Analytics & BI: GA4, Google Data Studio / Looker Studio, spreadsheet modelling

• Chatbots & CRM: Dialogflow/Rasa / ManyChat + HubSpot/Mautic basics
  (Students get trial accounts, guided setups, and templates.)

Course fee & scholarships (typical structure)

• Fee range: moderate (market-competitive for Ambala; many regional courses sit between ₹15,000–₹20,000 depending on depth & placement tie-ups). Glimmers Point offers early-bird discounts and scholarships for meritorious students or small-business owners — check current offers directly with them.

How Glimmers Point supports careers after course

• Portfolio-building: 3–5 practical projects + capstone.

• Internship & job introductions: Local client network and partner companies.

• Interview prep & resume review: Mock interviews, case study walkthroughs.

• Freelancing support: Guidance to set up gig profiles, pitching templates, pricing frameworks.

Glimmers Point’s local presence helps convert course projects into freelancing/agency opportunities for top students. Facebook+1

Typical student profile & success stories

• Fresh grads who landed digital marketing roles within 2–3 months of finishing the course.

• Small-business owners who implemented AI-based email personalization and saw improved open rates and conversions.

• Freelancers who added AI content stacks to win higher-value retainers.

(NOTE: outcomes depend on student effort and market conditions; Glimmers Point posts testimonials and social proof on their channels.) Glimmers Point+1

How to enrol (next steps)

1. Visit Glimmers Point website for course details and batch schedule. Glimmers Point

2. Contact: Glimmers Point contact details are listed on their website and local profiles (phone/email available online). Trustpilot+1

3. Attend free orientation/demo: Most batches include a free trial class or orientation to evaluate fit.

4. Submit application and choose batch (weekday/weekend).

5. Payment & onboarding: get tool trial access and pre-course materials.

Pricing transparency & refund policy

• Institutes typically publish fee slabs and refund/cancellation policy. Confirm current pricing, scholarships, EMI options, and refund timelines directly with Glimmers Point before payment. (Always get payment receipts and written confirmation of placement support.) Glimmers Point

Sample week-by-week plan (first 8 weeks quick view)

Week 1: Orientation + AI basics for marketing
Week 2: Keyword research & AI brief creation
Week 3: Content generation + on-page tool labs
Week 4: SEO audits + reporting automation
Week 5: Paid media with AI bidding & audience modelling
Week 6: Social listening & creative automation
Week 7: Email automation & personalization labs
Week 8: Chatbots + analytics + capstone briefing

What makes Glimmers Point’s course different from generic online programs?

• Agency-led instructors with client-facing experience. Glimmers Point

• Local Ambala network for internships & small-business projects. Facebook

• Practical capstone with a live/realistic client brief vs purely theoretical assignments.

• Hybridity — in-person labs for critical practical setups (e.g., Google Ads demo, GA4 configuration).

Testimonials & social proof

Glimmers Point maintains social profiles and local listings with reviews and testimonials from clients and trainees; these demonstrate both service delivery and training outcomes. Check their website, Facebook/Instagram pages, and LinkedIn for latest reviews. Glimmers Point+2Facebook+2

Risks, limitations & honest caveats

• AI tools evolve quickly; expect tooling updates and workflow changes. Continuous learning is essential.

• Course outcomes depend on your practice and ability to apply projects to real-world briefs.

• Ethical use and data privacy — when using customer data for modelling, follow privacy best practices and legal guidelines.

Prices & alternatives in Ambala (context)

Ambala hosts multiple digital marketing trainers and institutes; fees and depth vary. Compare Glimmers Point’s course against local institutes (CIIM, ThinkNEXT, Stiffen Technologies, IntelliScholar, etc.) for curriculum, placement success, and practical exposure. Glimmers Point’s agency background is a differentiator if your priority is client-style projects.

Frequently Asked Questions (FAQ)

1. Who can join this AI Digital Marketing Course?

Beginners with basic computer literacy, marketing students, working professionals, small business owners, and freelancers. Prior marketing experience helps but isn’t mandatory.

2. Do I need programming skills?

No. The course focuses on applied AI for marketers using no-code/low-code tools. Basic spreadsheet skills are useful. For advanced data modelling modules we introduce simple Python concepts, but it’s optional.

3. Which AI tools will I learn?

ChatGPT-style LLMs for copy; AI SEO tools (Surfer, Clearscope), predictive analytics tools (autoML demos), chatbot platforms, and ad automation features in Google/Meta. Exact tool list may vary with batch.

4. Is there a placement guarantee?

Most institutes (including Glimmers Point) provide placement assistance and internship tie-ups, but no ethical institute should promise 100% guaranteed jobs without conditions. Confirm placement scope and terms before enrolling. Facebook+1

5. How hands-on is the course?

Very hands-on: live tool labs, weekly assignments, and a capstone with real briefs. Expect to spend time outside class on projects.

6. Can I attend online if I’m not in Ambala?

Yes — hybrid options usually exist: recorded sessions plus live virtual labs. For in-person lab access, choose a local batch.

7. Will I get a certificate?

Yes — on successful completion you’ll receive a course certificate from Glimmers Point. Check accreditation or partner certificates (Google, Meta, HubSpot) if those are important to you. Glimmers Point

8. Do you teach Google Analytics 4 & modern analytics?

Yes — GA4 fundamentals, event tracking, reporting, and connecting GA4 to reporting tools (Looker Studio). Predictive analytics concepts are covered at a practical level.

9. How much practical project work is included?

Expect 3–5 hands-on projects plus a final capstone delivered over the course. These are key to portfolios.

10. Is there an EMI or installment option?

Many local institutes (including agency-run training providers) offer installment plans or early-bird discounts. Confirm with admissions.

11. What is the refund policy?

Refund policies vary — always request the written refund/cancellation policy prior to enrolment.

12. Can small business owners apply the course directly to their business?

Absolutely. Modules on personalization, automation, and chatbots are very applicable to SMB workflows and can yield measurable improvements quickly.

Proven learning tips (to succeed)

• Work on a real business (even a friend’s) for assignments. Real data accelerates learning.

• Re-do labs after class: repetition cements workflows (e.g., building 3 different email journeys).

• Keep a portfolio GitHub/Notion folder with project briefs, approach, tools used, and metrics.

• Practice translating business goals (acquisition, retention, upsell) into measurable marketing experiments.

Local contact & where to check details

• Glimmers Point website (course & services): listed on their site. Glimmers Point

• Local profiles & social pages: Instagram / Facebook / LinkedIn show reviews, contact and local address (use to check latest batch schedules). Instagram+2Facebook+2

• For direct enquiries call the number or email available on their website/listings to get current batch dates, exact fees, and scholarship details. Trust listings provide contact details for local verification. Trustpilot

Final word — is this the right course for you?

If you want practical, agency-style training in how AI is actually applied to SEO, content automation, paid media optimisation, and analytics — and you value local support and live labs in Ambala — Glimmers Point’s AI Digital Marketing Course is a very relevant choice. Compare syllabi, instructor experience, tool access, and placement support before deciding. If you’d like, I can prepare a comparison table of Glimmers Point vs 2–3 other Ambala options (syllabus, fees, placement support) so you can pick the best fit — tell me which institutes you want compared and I’ll fetch and prepare it.